Sabah Ashraf writes on the qualities of a good modern-day leader By Sabah Ashraf, North America CEO at Superunion. Bob Iger has stepped down from one of the most visible jobs in the business world — CEO of Disney. His departure came as a surprise, he was not scheduled to…

Creativity is a fundamental human trait. It should be embedded and encouraged throughout any and every part of an organisation. By Greg Quinton, Chief Creative Officer at Superunion. The turn of the year is good for everyone, it’s that time of year when we pause for a moment, cast a…

Why challenger banks may never succeed By Jim Prior, Global CEO at Superunion. Over the last decade, I’ve lost count of the number of surveys, reports and comment pieces that report on a public lack of trust in banks. And pretty much every single one of them is wrong. Of…

Chief Strategy & Innovation Officer, John Shaw, offers thoughts from the week for brands to consider during coronavirus. We are in the midst of an unfolding drama. There is very little agreement on hot it will play out. Mark Ritson believes that ‘most things will go back to how they…

Not another limp towards the line By Jim Prior, Global CEO at Superunion. In the immediate aftermath of the financial crisis of 2008 there was widespread agreement that major change was required to how financial markets, institutions and companies operated and were governed. …

With the rise of platforms like Facebook, WeChat, Apple and Amazon, Superunion Chairman, Iain Ellwood, explores why tech brands should demonstrate values like humanity and integrity to build enduring trust with customers. Have you ever read the entire terms and conditions from an online brand before clicking acceptance? …

The new leadership paradigm By Jim Prior, Global CEO at Superunion. Michael O’Leary recently announced he would be stepping back from the day-to-day running of Ryanair because, he says, he fears his reputation has had a negative impact on the business. I disagree with him. Over the years O’Leary has…

How corporate brands can create emotional connections By Tom Robinson, Global Head of Offer at Superunion. Advertising has long served to create emotive resonances in products and services; the same is increasingly true for corporate brands, whose communicators have unparalleled tools and opportunities to create emotional connections with their stakeholders. …

Why brands should bring creativity to their experience. By Jim Prior, Global CEO at Superunion. Nothing says “it’s over” more than the piles of discarded fir trees that line the streets on January 6. But with somewhere close to 40 million of them sold across the U.S. and U.K., …